Mirzaie said the company had committed to manufacture some of its products in South Africa and had also entered into a collaboration with a South African fashion designer. She said two local advertising campaigns were launched in collaboration with a local creative agency. Mirzaie said another commitment following the incident was that the company’s global marketing teams needed to work with local South African black-owned marketing and creative agencies. She said the workshops were for the entire management group in South Africa‚ including store managers‚ assistant store managers and all regional teams. H&M was forced to offer an apology on Monday after posting an online advertisement featuring a black child modeling a sweatshirt reading Coolest Monkey in the Jungle.

“Locally‚ we have had collaborations with the IJR where diversity and inclusiveness workshops were carried out in May and August‚” Mirzaie said. She said although the company had over 170‚000 employees from diverse backgrounds worldwide‚ it recognised the need to increase awareness and education across the organisation‚ not just in terms of what met the eye but also diversity in terms of thoughts and perspective. She said after the outcry‚ the company had met organisations including the Ahmed Kathrada Foundation and the Institute for Justice and Reconciliation (IJR). “Our position was and still is very clear: this was a big mistake and we simply got it wrong‚” said Mirzaie. Search for: Happy Monkey Teaser admin T06:46:17+00:00 2 percent a year earlier, whereas Inditex’ slipped only slightly to 57 Terry Mango the mother of H&M child model weighs in after the fashion retailer is forced to take the campaign down after celebrity and social media grand-standing H&Ms new holiday ad is a modern-day fairy.

Mirzaie said questions were raised after the incident about whether H&M was a racist company.

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